Simone Alysha CassellSimone Alysha CassellSimone Alysha Cassell Simone Alysha CassellSimone Alysha CassellSimone Alysha Cassell Simone Alysha CassellSimone Alysha CassellSimone Alysha Cassell Simone Alysha CassellSimone Alysha CassellSimone Alysha Cassell
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Expert-to-Advisor Method™

Stop selling your expertise short.

25 years across corporate and founder-led sales, over $50M in revenue generated — now built into a system that turns experienced professionals into premium advisors who sell with certainty.

Apply to Work With Simone
Two Decades of Experience Across Leading Australian & Global Brands
Berlei
Optus
Rockport
Caruso's
Cassell Coker & Co
Unique Health Products
Simone Alysha Cassell
About

Entrepreneur. Author. Sales Leader & Advisor.

Simone is a sales leader, trainer, advisor, creative founder, and author with more than two decades of frontline commercial experience across corporate B2B, B2C and D2C sales, founder-led ventures and client partnerships. She has generated more than $50M in revenue across sectors and spent over a decade building and leading businesses of her own.

Her experience spans high-stakes commercial environments where positioning, sales and strategy directly impact growth. Today, Simone works with professionals and businesses to unlock the commercial opportunity and build scalable, repeatable sales systems that create sustainable revenue.

25+
Years in Sales
$50M+
Revenue Generated
12+
Years as Founder
More About Simone
The Method

Position. Package. Sell.

Most experienced professionals have the expertise. What's missing is the positioning and sales strategy to turn that expertise into greater commercial value. You know you're capable of more, but you're not being paid for it.

I didn't build this methodology from theory — I lived it. Undercharging, under-positioned, not fully leveraging the value I'd spent decades building. That experience is the foundation of everything I now help others do.

I.

Position

Establish yourself as the premium advisor in your space — not one of many, the only one.

II.

Package

Structure your expertise into a high-value advisory offer built for scalable, repeatable revenue.

III.

Sell

Sell with conversation frameworks that convert — with certainty, without ever feeling transactional.

Who Simone Serves

Two paths. One standard.

For Individuals

1:1 Private Executive Coaching

For experienced professionals ready to move from undercharging and over-delivering into positioned, premium advisory work.

  • Expert-to-Advisor Program
  • Executive Coaching
Apply to Work With Simone
For Organisations

Commercial Strategy & Sales Advisory

Commercial strategy and sales advisory embedded directly into your organisation, a working partnership.

  • Commercial Strategy & Sales Advisory
  • Strategic Sales Partnerships
Enquire About Partnership
Simone Alysha Cassell portrait
Simone signing her book
Featured Insights

A Closer Look.

"
Simone is without question one of the highest-calibre professionals I have worked with — my trading figures have increased substantially, with sustained and measurable revenue growth as a direct result of her leadership.
— B2B Commercial Client
Working with Simone has been invaluable. Her ability to identify opportunities, simplify complex challenges and provide practical commercial guidance has contributed significantly to our growth. She brings a rare combination of strategic thinking, sales expertise and genuine care for the people she works with. If you're looking to elevate your authority and commercial impact, Simone is someone you want in your corner.
— B2B Advisory Client
Simone brings a rare combination of strategic thinking and commercial acumen. Her guidance helped me articulate my expertise more effectively, sharpen my positioning, and create new opportunities for growth. The clarity and confidence I gained through working with her have had a lasting impact on both my business and decision-making.
— Sales Advisory Client
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